
Microdrama Audiences Getting Younger & More Male, Holywater Tech Report Finds
- Microdrama viewers are becoming younger and more male.
- Men’s share rose from 1.1% to over 30%.
- Genre demand is expanding beyond romance.
Holywater Tech’s latest report says audiences for microdramas—short, vertically formatted video series—are becoming younger and increasingly male. This matters because the shift is broadening demand beyond the romance genre that has traditionally dominated the format, potentially reshaping commissioning, marketing and content development across the fast-growing vertical-video sector. Men…






