A tale of 2 exclusives in the multiplatform era: Wolverine helps sell PS5s, but Gears doesn’t move the needle for Xbox
- Gears exclusivity has not stemmed Xbox’s hardware decline.
- Wolverine’s PS5 bundle sold out and lifted sales that week.
- The comparison highlights how bundles can support console sales.
Industry analyst Mat Piscatella says Xbox’s return to console exclusives has not reversed its declining hardware trend, despite Gears of War: E-Day receiving strong reviews. The comparison with PlayStation’s Marvel’s Wolverine suggests an exclusive can help sell a console when it is paired with a tie-in bundle, though…