BE:FIRST Is Ready for the World: Inside the J-Pop Superstars’ Long-Planned U.S. Breakthrough
- BE:FIRST launches a major US expansion with new industry partners.
- “BRUCE WAYNE” leads its global EP, due 18 September.
- US performances and New York tour dates support the campaign.
J-pop group BE:FIRST has announced a coordinated push into the US market, beginning with its single “BRUCE WAYNE” and a set of new industry partnerships. The move matters because the group, already highly successful in Japan, is seeking to turn its domestic momentum into a sustained international presence…
