Apple Music Raises Streaming Subscription Prices for First Time in Nearly Four Years
- Apple Music raised subscription prices across all tiers for the first time since 2022, with the individual plan now $11.99/month
- The increase mirrors Spotify's strategy of regular price adjustments; Spotify's individual plan currently costs $12.99
- Apple Music justified the move by touting its lack of a free tier, arguing ad-supported options undervalue songwriters and artists
The service last raised prices in October 2022.




