The More Digital Our Lives, the More We Value Live (Guest Column)
- Digital abundance is increasing demand for live experiences.
- Live Nation welcomed 159 million fans in 2025.
- International audiences and emerging markets are reshaping touring.
WME global music head Kirk Sommer argues that the growth of digital entertainment is increasing the appeal of shared, in-person experiences. He says rising attendance, spending and investment point to expanding opportunities for live music and other events, as audiences seek human connection that streaming cannot provide. Live…