New YouTube creators will need 8,000 watch hours to start earning from ads – double the current bar
- YouTube doubles watch-hour and Shorts-view thresholds for new ad-earning creators.
- Changes take effect 1 February 2027; existing Partner Program members unaffected.
- Shorts now needs 10m views/90 days to earn; Premium Lite expands globally.
YouTube is doubling the entry requirements for its Partner Program (YPP), meaning new creators will have to build a much larger audience before they can start earning money from adverts and subscriptions. From 1 February 2027, new applicants will need 8,000 qualified watch hours over the previous year,…