US lawmakers, in letter, question McDonald’s CEO about algorithmic pricing practices
- Five Democratic lawmakers questioned McDonald’s algorithmic pricing.
- They seek details on customer data, franchisee use and antitrust review.
- McDonald’s says recommendations are optional and franchisees set prices.
US Senator Elizabeth Warren and four other Democratic lawmakers have questioned McDonald’s chief executive Chris Kempczinski about the company’s use of algorithmic pricing tools. They said the system could push consumers to pay more and help franchisees coordinate prices, and have asked for information about how it works…