Argentina and Spain will contest the 2026 FIFA World Cup final, an occasion that may mark Lionel Messi's final appearance in international football. Sports merchandise company Fanatics has capitalised on the moment with its "We're Still Wearing It" campaign, which centres on Messi's iconic number 10 jersey and emphasises the cultural weight of what could be his last match for Argentina.

The championship match will also pioneer FIFA's first Super Bowl-style halftime show, assembled by Coldplay's Chris Martin with an roster of global performers including Madonna, Shakira, Justin Bieber, and BTS. The entertainment lineup expands to feature Coldplay, Burna Boy, conductor Gustavo Dudamel, and the PS 22 Chorus, signalling a dramatic shift toward major-scale entertainment production at the World Cup final.