Amazon Gaming’s head has said that rising prices for gaming hardware could strengthen the case for Amazon Luna, its cloud-gaming service. The argument is that players may be more willing to stream games through devices they already own if buying a powerful PC or console becomes less affordable, potentially giving cloud services a clearer role in the market.

Luna runs games remotely and streams them to compatible devices, reducing the need for high-end local components, although it still depends on a reliable internet connection and its available game catalogue. The comments come as gaming hardware remains expensive for many consumers, while cloud gaming continues to compete with traditional consoles, PCs and other subscription services.