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‘Bluey’ Fans Can Now Bring the Heeler Family Home With Tonies’ New Collection – Here’s Where to Shop
Tonies has partnered with BBC Studios to bring "Bluey" to its Toniebox screen-free audio platform for the first time, letting fans of the hit preschool series enjoy the Heeler family through physical figurines rather than screens. Each figure, when placed on the Toniebox player, unlocks stories, music and character moments, extending the show's reach beyond television and into imaginative, independent play for young children.
The launch includes Tonie figures of Bluey, Bingo and Muffin, a Tonieplay game featuring over 100 interactive moments such as "Keepy Uppy" and "Dance Mode", plus themed accessories including branded sleeves and carry bags. It forms part of a wider expansion for Tonies, which has recently added Disney Cuddle Tonies and a Hasbro Tonieplay collection, and the new Bluey range is available exclusively at Target, with prices ranging from around $15.99 for accessories to $169.99 for a full starter play set.
In short
- Tonies and BBC Studios launch a Bluey audio collection for Toniebox
- Figures, a Tonieplay game and accessories are sold exclusively at Target
- Part of Tonies' broader push into licensed entertainment brands
Explained simply
Tonies is a screen-free audio platform that uses small figurines called Tonies. When placed on a portable speaker device called a Toniebox, these figurines unlock stories, music and interactive content, allowing children to enjoy entertainment without a screen.
Bluey is an Australian animated television series for preschoolers that has become widely popular around the world. The show follows a blue heeler puppy and his family through everyday adventures and games.
This partnership brings Bluey content to the Toniebox platform for the first time, expanding the show beyond television. The move reflects both Bluey's broad popularity and growing interest in screen-free entertainment options for children.