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Where To Buy Disney Lorcana’s Curator’s Collection: Heroines Edition
A crowd of Disney Lorcana fans caused a disturbance at a London Disney store amid high demand for the upcoming Curator's Collection: Heroines Edition, a boxed set of foil princess and heroine cards. With no update yet on how the product will be distributed more widely in stores, resellers have already listed it on the secondary market, and although prices have eased slightly from the previous week, they remain far above the official retail cost.
The set, sold only at select Disney Parks and Disney Stores in limited quantities, includes foil cards for Ariel, Elsa, Jasmine, Mulan, Anna and Tinker Bell. It carries a recommended price of $99.99, but is currently listed on TCGplayer for around $400, roughly four times that amount, prompting IGN to advise buyers to consider waiting for a possible reprint rather than paying the scalped price.
In short
- London Disney store saw chaos over new Lorcana card set
- Curator's Collection: Heroines Edition sold only in limited store quantities
- Resale price around $400, four times the $99.99 RRP
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Limited-edition products' appeal fundamentally depends on their scarcity, and collectors understand resale markets are inherent to the model. Enthusiastic fans who prioritise obtaining products benefit from this system, and secondary markets provide legitimate access pathways for those willing to pay. The original retail option remains available to patient consumers, and the excitement around limited drops sustains engagement with the product line.
The case against
Restricting sales to select locations creates artificial scarcity that prices out ordinary fans through scalping rather than enabling broader appreciation. When a product's cost increases fourfold through resale, Disney isn't capturing the value—collectors are denied fair access. Wider distribution or inventory management could prevent this frustration whilst maintaining commercial success, prioritising consumer accessibility over artificial exclusivity.
Explained simply
Disney Lorcana is a collectible trading card game based on Disney characters. The Curator's Collection: Heroines Edition is a special boxed set containing premium versions of cards depicting Disney heroines including Ariel, Elsa, Jasmine, Mulan, Anna and Tinker Bell, with special finishes that make them particularly sought-after by collectors.
The set is sold only in limited quantities at Disney Parks and select Disney Stores, meaning supplies are quickly exhausted when they become available. This restricted availability has created opportunities for resellers, who purchase available stock and list it online at considerably higher prices than the official retail cost of $99.99 (approximately £80).
The resale prices currently sit around £400, roughly four times the recommended retail price. This situation frustrates collectors who wish to acquire the set but find it unaffordable at inflated prices, highlighting an ongoing problem in the trading card market where limited releases become inaccessible to ordinary buyers.