Tom Holland has revealed that a version of "Spider-Man: Brand New Day" was reworked based on test-screening feedback, only for him and the cast to dislike the result once they saw it. The comments, made ahead of the film's cinema release, offer a rare glimpse into how a major Marvel blockbuster evolves through numerous edits before reaching its final form, and highlight tension between audience feedback and the creative team's vision.

Speaking to Quotable, Holland said the studio incorporated notes "from all of the random people that saw the film" into one cut, but that "it totally didn't work" when the cast watched it, even though it reflected what test audiences had asked for. He added that lessons were learned from the experience, noting a film "can change in a thousand different ways in the edit room." The sequel, directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, sees Holland reprise Peter Parker four years after Doctor Strange's spell erased him from the world's memory, and opens in cinemas this weekend with a predicted $465 million worldwide opening.