Small Faces emerged in 1965 under the aggressive management of Don Arden, whose substantial promotional spending helped establish their early chart presence. The band reached their commercial peak in August 1966 when 'All Or Nothing' surpassed The Beatles' concurrent release on the UK charts, a remarkable achievement given the competitive landscape of British rock at the time.

Despite this breakthrough success, the single marked the band's commercial ceiling rather than a launching point for sustained achievement. A combination of circumstances—including keyboardist Ian MacLagan's drug-related legal troubles, deteriorating relations with their manager who threatened public exposure of band members' substance use, and resulting contract disputes—created instability that undermined their ability to build on their momentum. After transitioning to Immediate Records, the band produced additional top 10 hits including 'Lazy Sunday', 'Itchycoo Park', and 'Tin Soldier', but none achieved chart-topping status, whilst frontman Steve Marriott grew increasingly frustrated with the band's pop positioning and artistic constraints.