Flock, the maker of controversial automatic licence plate reader (ALPR) technology, previously showcased at least four US police departments in its own promotional YouTube videos as model users of its system. All four have since faced allegations that officers misused the technology, undermining the company's portrayal of them as exemplary customers and raising fresh questions about oversight of ALPR surveillance tools more broadly.

The Savannah Police Department, featured in a March 2022 video, had four officers and two staff placed on leave after an internal probe found "potential misuses." Albany Police Department, subject of a glossy 2024 video, saw five officers arrested and charged, with the Georgia Bureau of Investigation bringing charges and the department confirming three were sacked specifically for ALPR misuse. Sandy Springs Police Department, shown in a 2020 video about tackling parcel theft, fired an officer last year over alleged misuse, while a Baytown, Texas officer resigned last week amid an investigation, having appeared in a 2025 video about a carjacking response. Similar misuse allegations have surfaced at police and sheriff's departments in Kansas, North Carolina, Ohio, Wisconsin, and several other Georgia counties. Flock said the cases show internal accountability systems are working, not that the technology or departments should be broadly condemned.