Rockstar Games is premiering an extended preview of Grand Theft Auto 6 exclusively on Netflix on 27 August before releasing it to YouTube and other platforms after a six-hour window. The decision has generated significant criticism from gamers who view the requirement to maintain a Netflix subscription to access promotional material as an exploitative revenue grab that restricts access to content traditionally released freely.

While the gaming community has voiced frustration over the paywalling of what many consider an advertisement, industry observers acknowledge that exclusive platform licensing deals represent substantial profit for publishers without requiring additional production effort. The arrangement reflects a broader trend in modern media where promotional content is increasingly monetised through exclusive distribution agreements rather than released directly to audiences.