BBC Sport pundits Jessica Ennis-Hill and Greg Rutherford discussed the poor attendance figures seen at the European Athletics Championships in Birmingham, questioning whether high ticket prices are putting fans off. The issue has drawn wider criticism, with rows of empty seats visible at Alexander Stadium during a major international athletics event that organisers would have hoped to see well supported.

The pair debated the topic in a short video segment, weighing ticket pricing against other possible explanations for the "disappointing" turnout. It follows separate reporting highlighting criticism of both the empty seats and the cost of tickets at the Championships, suggesting the issue has become a talking point beyond the studio discussion itself.