UK dog and cat owners are increasingly "biohacking" their pets, applying wellness trends borrowed from human health culture in the hope of extending their animals' lives. Treatments include red light and laser therapy, chiropractor massages, acupuncture, hydrotherapy and even £50-plus "energising" collars claiming to use "quantum energy technology", alongside curated raw-food "carnivore platters" and specialist supplements. Vets have welcomed growing interest in animal wellbeing but cautioned against blindly following trends, stressing that treatments should be used responsibly and under professional guidance rather than adopted simply because they are fashionable.

Dr Charlotte Inness, founder of online veterinary pharmacy VetMedi, said such treatments are increasingly crossing over from human wellness into animal health, and while many can genuinely benefit pets, their effectiveness depends on proper use, scientific grounding and veterinary oversight. Experts noted that what suits one dog may not suit another, so owners should tailor any wellness routine to their individual pet rather than assuming a one-size-fits-all approach. Petfluencer brands such as Paw Well have capitalised on the trend, marketing "longevity kits" promising "elevated wellness" for dogs.