Maluma and Spanish rapper Quevedo are among the latest artists confirmed for Billboard Latin Music Week 2026, which runs from 19–22 October at the Faena Forum in Miami Beach. The four-day event, now in its 37th year, brings together artist conversations, industry panels and live showcases, and continues to attract some of the biggest names in Latin music, underlining Miami's status as a hub for the genre.

Also newly added to the bill are Colombian singer Aria Vega and Cuban artists Bebeshito, DJ Conds, Rey Tony & Helabusador, and Wow Popy, joining a previously announced lineup that includes Fuerza Regida, Pitbull, Trueno, Rawayana, Ryan Castro, Kany García, Lola Indigo, Greeicy, Jay Wheeler, Jessi Uribe, Paola Jara, RaiNao and Zhamira, with further names still to come. Maluma's involvement follows his recent announcement of a world tour for 2027–2028, supporting his seventh studio album, Loco X Volver, released in May. The week will culminate with the 2026 Billboard Latin Music Awards on 22 October at Miami's James L. Knight Center.