Apple Music has told music industry partners it will begin labelling songs identified as substantially AI-generated later this year, under a new "Made With AI" initiative revealed in an email seen by Billboard. The move relies on record labels, distributors and other content providers to disclose AI use via Apple's existing "AI Transparency Tags" system, introduced in March, which flags material AI involvement in tracks, artwork, compositions or music videos. It follows growing industry pressure for streaming platforms to be transparent about AI content, though Apple has not yet said exactly when the visible labels will go live.

The labelling relies on self-disclosure by content providers rather than Apple's own detection tools, with the company arguing labels and distributors are best placed to know how their music was made. This builds on a proposal from recorded-music-industry stakeholders weeks earlier for a two-tier system distinguishing "AI-generated" from "AI-assisted" tracks, which the streaming trade body DIMA said platforms were open to supporting, with Tidal and Deezer already experimenting with similar tags. Apple Music executive Oliver Schusser said in April that over a third of monthly submissions to Apple Music were "100% AI", though actual listener usage of such content remains below 0.5%, and stressed that responsibility for accurate disclosure ultimately sits with content providers.