What to expect at Apple’s ‘Pro and Tell’ event on October 28
Apple has confirmed a 28 October product briefing in Los Angeles, its third event of the season, with the tagline “Pro and Tell”. The press and creators’ event is expected to focus on Macs and iPads, though Apple has not confirmed which products it will announce.
Reports point to a redesigned MacBook Pro with a touchscreen and OLED display, in 14-inch and 16-inch sizes, but likely using M5 Pro and M5 Max chips. Other possible updates include M6 versions of the entry-level 14-inch MacBook Pro and iMac, plus an iPad mini with an OLED screen and A20 Pro chip. These details remain unconfirmed.
- Apple’s briefing is set for 28 October in Los Angeles.
- A touchscreen OLED MacBook Pro is among the expected announcements.
- An OLED iPad mini and M6-powered Macs may also arrive.
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Apple holds product events to announce new devices and updates to its existing computers and tablets. Its Mac range includes MacBook laptops and the iMac desktop computer, while the iPad is its line of tablets.
The event is aimed at the press and creators, and its tagline suggests a focus on professional products. Reports have suggested possible changes to MacBook Pro models, the iMac and iPad mini, but Apple has not confirmed which products it will announce. These devices matter to customers choosing computers or tablets, and to developers and creative workers who use them.