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Burger King Is Getting A ‘Dragon Ball’ Crossover
Burger King is launching a limited-time Dragon Ball Super promotion in the United States from 1 September, marking the latest example of a major anime franchise crossing over into mainstream fast food marketing. The tie-in reflects Dragon Ball's enduring global popularity, coming as the franchise continues to expand with new anime instalments and games, and cements its arrival as a mainstream cultural fixture in America.
The promotion includes a "Dragon Ball Super Power Up Pack" combo featuring 10-piece chicken nuggets served with a teriyaki-style "Super Saiyan sauce", a medium fries, and a mango peach boba lemonade called the "Dragon Ball Burst". Customers can also collect one of six exclusive anime figurines, including Goku, Vegeta, Piccolo and Beerus, with a King Jr. meal option also available for the toys.
In short
- Burger King launches a Dragon Ball Super menu from 1 September
- Includes themed nuggets, sauce, boba lemonade and six collectible figurines
- Reflects Dragon Ball's continued mainstream popularity in the US
Explained simply
Dragon Ball is a Japanese anime and manga series about Goku and other fighters who defend Earth and take part in battles across the universe. Dragon Ball Super is a later instalment in the franchise, which has built a large international following through television, films, games and merchandise.
Burger King is a major US fast-food chain, and brands sometimes partner with popular entertainment franchises to promote special menu items and collectable toys. These tie-ins bring characters to people who may not follow the original series and show how anime has become part of mainstream popular culture in the United States.