Sony is taking an unconventional approach to its headphone strategy by reviving the WH-1000XM4, a model that earned widespread acclaim during its original release six years ago. Rather than launching a completely new upper-midrange model, the company has elected to reintroduce the classic design, which was praised for its compact folding construction, exceptional noise cancellation capabilities, and sound quality before being discontinued. The refreshed variant, designated the WH-1000XM4C, represents a middle-ground strategy in Sony's audio lineup.

The reissued headphones maintain the structural and design elements of the original while incorporating Sony's latest audio technology, including an updated sound profile and expanded EQ customisation options. Arriving this autumn with a price tag of $300, the WH-1000XM4C sits at an attractive price point that undercuts both its predecessor and current competing models in the same category. This move suggests Sony sees value in offering consumers a proven, well-established design enhanced with modern audio features at an accessible price.