Apple is holding a keynote to unveil its iPhone 18 range, marking the first such event led by newly appointed CEO John Ternus. The launch is significant because reports suggest it will introduce Apple's first foldable iPhone, a major departure for the company, alongside possible updates to the Apple Watch and AirPods. Ternus has hyped the event as "a huge launch" that will be "phenomenal," positioning the foldable device as a flagship product to mark his tenure.

The event, scheduled for 10AM PT/1PM ET, may unfold unconventionally: there is speculation that the standard iPhone 18 could be delayed until next year, with only the higher-priced Pro models and the folding phone announced at this stage. Ongoing memory chip shortages, dubbed "RAMageddon," have also raised the possibility that Apple's new devices will carry higher price tags than previous generations.