Jonathan Majors stars in "Run Hide Fight: Infidels," a new action thriller produced by Ben Shapiro's Daily Wire streaming studio and co-produced with Bonfire Legend. The 128-minute film follows a former Delta Force soldier confronting terrorists during a mass-casualty attack on a college campus. It is a sequel to the 2020 Daily Wire film "Run Hide Fight," and its release has generated significant polarised reaction, with mainstream critics characterising it as xenophobic and Islamophobic, whilst conservative commentators have defended it as politically incorrect entertainment.

The film's marketing strategy contributed to the controversy, with its trailer combining real footage of the 9/11 attacks and pro-Palestine protests alongside fictional scenes, accompanied by the tagline "Coming soon… or already here?" The Guardian's reviewer offered a scathing critique of the film's execution, describing it as poorly plotted with one-dimensional characters drawn "in crayon," and likening its content to conservative media rather than mainstream cinema. Studio producer Dallas Sonnier defended the creative choices, stating that depicting radical jihadists as villains reflects a willingness to take risks that major producers avoid.