David Beckham received about $51m (£39m) in dividends from his commercial empire, as World Cup-related advertising partnerships helped drive record profits. His appearances in roughly 12 campaigns for brands including Lenovo, McDonald’s, Bank of America, Verizon and Lay’s contributed to a 20% rise in revenue, highlighting the continuing commercial strength of his global profile.

DRJB Holdings’ revenue reached $110.5m, up from $92.3m in 2024, while pre-tax profit rose 46% to $65.7m. Beckham owns 45% of the business after selling a 55% stake to Authentic Brands Group in 2022; the company paid $51.1m in ordinary dividends last year and a further $61.6m in special dividends this year. Its operations include brand licensing, media production and partnerships with companies such as Adidas and Hugo Boss.