Prime Video’s Newest Mega Streaming Bundle Exposes an Even Bigger Viewership Problem
Prime Video has launched a $29.99-a-month bundle including AMC+, BritBox, MGM+, PBS Masterpiece and Starz, marketed as 39% cheaper than subscribing separately. The article argues that the deal reflects streaming’s gradual return to the cable model, encouraging people to pay continuously for several niche services rather than subscribing selectively.
The bundle targets smaller platforms that struggle to retain viewers between major releases, while Amazon acts as a central distribution layer through Prime Video Channels. The article notes that ad-free subscriptions to major streamers already total about $139 a month, and that Amazon’s ownership of MGM+ means one included service is effectively being sold back to its own customers.
- Prime Video’s bundle revives the cable-style subscription model.
- It groups niche services viewers may not need year-round.
- Streaming costs are increasingly approaching old cable bills.