Meta has announced the formation of a new enterprise services business unit, to be led by former MongoDB CEO Chirantan "CJ" Desai, built around its Muse AI models and agent technology. The move represents Meta's effort to diversify its revenue streams beyond its core advertising business and to compete directly with Microsoft, Amazon, and Google in providing AI-powered services to enterprise customers. The company plans to offer business agents, coding agents, and an API platform to help businesses integrate AI into their operations.

The announcement comes as Meta's advertising business generates substantial profits, with $50.3 billion in earnings during the first half of 2026. However, the article notes that Meta faces significant challenges in convincing enterprises to adopt its services, given its history of privacy controversies—including an $18 billion settlement over child safety issues and the Cambridge Analytica scandal—as well as previous failed attempts to capture the enterprise market, such as Facebook At Work in 2016. Whilst rival companies including Microsoft, Amazon, and Google have also faced scandals, they are established B2B players with longer-standing enterprise relationships.