Google confirms mid-range Fitbit Edge tracker ahead of 12 October reveal
Google has officially confirmed its new Fitbit Edge fitness tracker, which the company will fully reveal on 12 October. The device occupies the mid-range of Google's wearable health ecosystem, positioned between the basic Fitbit Air and the more premium Pixel Watch 5. The announcement underscores Google's continued investment in its health-focused wearables and efforts to drive adoption of its Google Health Premium subscription.
The Fitbit Edge is expected to cost approximately €179 (around $200) when it launches in Europe, with similar pricing anticipated in the US. The tracker reportedly offers up to seven days of battery life with its always-on display disabled, or two days with the display active. The device represents the first significant fitness tracker update from Google since the Fitbit Charge 6 launched in 2023.
- Google confirms Fitbit Edge fitness tracker launching 12 October
- Battery lasts seven days with display off, two days when on
- Priced around $200, positioned between Fitbit Air and Pixel Watch 5
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Google owns Fitbit, a company that makes fitness trackers – wearable devices worn on the wrist that monitor daily activity, heart rate, sleep patterns and other health data. These devices help people keep track of their physical wellbeing.
Google produces several fitness and health devices aimed at different customers, from basic trackers to advanced smartwatches with extra features. The Fitbit Edge is positioned as a mid-range option, offering a balance between simplicity and capability at a moderate price point.
Google has been building what it calls a health ecosystem, combining wearable devices with online services and a subscription offering called Google Health Premium. New releases like this tracker demonstrate the company's strategy to attract customers across different budget levels and encourage them to use its broader health services.
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Originally published by Engadget as “Google teases its new ‘Fitbit Edge’ wearable ahead of an October 12 reveal”.