Dawn Myers’ Mint tool aims to simplify care for textured hair
Dawn Myers founded Richualist to address a gap in beauty tools for textured hair: many products are designed to straighten or alter curls, while wash-day routines can be lengthy and difficult. Its Mint device aims to make detangling and styling easier, reflecting growing acceptance of natural curls and the needs of customers often overlooked by the beauty industry.
Mint combines detangling, conditioning, gel application and styling in one stroke, using refillable pods and gentle warming technology. Myers says it cuts her routine from about 80 minutes to seven to 10 minutes and can reduce shedding and breakage by up to 70%; Richualist developed the product with engineering and manufacturing support from Dow. Myers also said hardware fundraising was difficult, and that beauty executives she met often did not understand textured-hair wash days.
- Richualist’s Mint tool is designed for textured hair care.
- Myers says it cuts styling time to seven to 10 minutes.
- The company worked with materials science firm Dow.
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Many commercial hair-care products are designed to straighten or alter curls, leaving people with textured and coily hair with few suitable options. Wash-day routines for curly hair can be lengthy and difficult, often involving multiple time-consuming steps.
Richualist, founded by Dawn Myers, has developed the Mint device to address this market gap. The tool combines detangling, conditioning, styling and gel application in a single step, aiming to make hair care simpler and faster.
The product reflects growing recognition that the beauty industry has historically overlooked the needs of people with textured hair. Tools and routines designed with natural curls in mind could help more people manage their hair with less time investment and potential damage.
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Originally published by TechCrunch as “Dawn Myers is making it easier to style, detangle, and care for curly hair”.