How A24 Spurred A Meme Craze & Got The Many To Watch ‘You Can See Everything’: Documentary Opens To $15M Milestone

A24’s documentary *You Can See Everything*, co-directed by and starring Nathan Fielder, opened to an estimated $15 million in North America, drawing large crowds and more than 2,000 sold-out screenings. Its strong debut shows that a long, unconventional documentary can attract younger cinema-goers and generate substantial theatrical interest.

The three-hour film follows former Theranos chief executive Elizabeth Holmes and was made in secrecy by Fielder and Lance Oppenheim over four years. About 70% of its opening-weekend audience was under 25, and viewers shared memes that helped build online attention. The article reports a 99% critics’ score and 98% audience score on Rotten Tomatoes; the opening is the second-highest for a documentary domestically, behind *Fahrenheit 9/11*.