GTA VI trailer sparks 325% rise in Cliff Richard song streams
Cliff Richard’s 1976 song “Devil Woman” is finding a new audience among Gen Z, after featuring in a trailer for Grand Theft Auto VI. Its mix of corny and sleazy sounds has helped it catch on with younger listeners, giving the 86-year-old singer renewed attention.
Spotify streams of the song have risen by 325%, and some young fans are seeking it out on vinyl. The trailer has attracted 32 million YouTube views since launching last month, and the resurgence echoes past streaming-era revivals such as Kate Bush’s “Running Up That Hill” after its use in Stranger Things. Richard is due to release a reggae version of “The Lord Is My Shepherd”.
- “Devil Woman” is gaining popularity with Gen Z.
- Spotify streams have risen by 325%.
- The GTA VI trailer has helped revive interest in the song.
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Grand Theft Auto is a long-running video game series known for its open-world settings and soundtracks. Its next instalment, GTA VI, has drawn attention to “Devil Woman”, a 1976 hit by British singer Cliff Richard.
Songs featured in games, films and television can reach listeners who might not otherwise hear them, and streaming services make it easy to find older tracks. Similar revivals have followed the use of Kate Bush’s music in Stranger Things. For Richard, the renewed interest brings his work to a younger audience decades after the song was released.
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Originally published by The Guardian as “Devil Woman: why does gen Z suddenly love Cliff Richard?”.