Vast Beatles museum, hailed as ‘extraordinary’ by Paul McCartney, to open in Liverpool in 2028
Developing story first seen 2 hours ago
New details confirm that the Beatles Story will move into a 100,000 sq ft site in Liverpool and come under the official ownership of Apple Corps when it opens in 2028. The project also includes a separate Yellow Submarine-themed attraction in the city’s 450ft St Johns Beacon, creating a major new Beatles destination.
The expanded museum will recreate places linked to the band’s history, from Liverpool and Hamburg to Abbey Road, Shea Stadium and their 1969 rooftop concert. Paul McCartney called the plans “incredible and humbling”, while Ringo Starr also welcomed them. A new charity will receive part of ticket sales to support local musicians; the project’s financial details have not been disclosed.
- Apple Corps will own the expanded Beatles Story.
- The 100,000 sq ft attraction is due in 2028.
- St Johns Beacon will host a Yellow Submarine experience.
Full account
Liverpool’s Beatles Story museum is due to move from the Royal Albert Dock to a much larger site at St John’s Market, near Lime Street station, in 2028. The 100,000 sq ft attraction is expected to be four times the size of its current home. Apple Corps, the Beatles’ company, will take over its operation in 2027, making it the first official Beatles fan experience in the band’s home city, according to the reports.
The planned visitor experience will trace the group’s path from post-war Liverpool and their early years in Hamburg to international fame. Re-created settings are expected to include the Cavern, Abbey Road, Shea Stadium and the site of the Beatles’ final rooftop performance on Savile Row. The organisers say it will combine original objects, immersive technology and reconstructed sets; one report adds that some sets and props will come from Sam Mendes’ forthcoming Beatles films, scheduled for 2028.
Apple Corps also plans to renovate the nearby St Johns Beacon, a 450ft tower, as a separate attraction centred on the animated film Yellow Submarine. Both the former shopping centre and the tower have been out of use since 2024, according to one account. A new Apple Corps Liverpool Trust will receive a share of ticket revenue to support local musicians.
Paul McCartney described the plans as exciting and said the group’s journey from Liverpool and back was inseparable from the city. Ringo Starr also welcomed the expansion and the proposed support for emerging Liverpool artists. Andy Burnham praised the project’s ambition and its potential to create jobs and opportunity, though the available reports give differing levels of detail about his comments.
Where outlets differ
The first report calls the attraction the Beatles’ first official fan experience in Liverpool and supplies details about the closure of the existing sites, the tower’s height and the charitable trust. The second focuses more on the experience’s planned content and says some sets and props will come from Sam Mendes’ upcoming films.
The reports quote different, non-identical remarks from McCartney and Starr: the second includes longer statements about their memories and the ticket proceeds, while the first gives shorter excerpts. The first describes Andy Burnham’s comments in more detail; the second cuts off before completing its quotation.