DM My Rep! The Top Lawyers, Managers and Agents Driving the Creator Economy
The article surveys the agents, lawyers and managers helping online creators turn large audiences into entertainment projects, brand deals and businesses. Their work matters because it can move creators into mainstream media and generate substantial revenue, while shaping what audiences watch and buy.
Examples include UTA’s work on Netflix projects and Emma Chamberlain’s coffee business, and Sixteenth’s sports roster and brand campaigns worth $90,000 and $80,000. Other deals highlighted include a reported $100 million agreement for Jay Shetty’s podcast, a consumer line that made more than $20 million at retail in five months, and Salish Matter becoming the youngest person to launch a digital menu item with Chipotle.
- Creator representatives are expanding clients’ reach across media and business.
- Brand campaigns cited reached $90,000 and $80,000.
- Jay Shetty’s podcast secured a reported $100 million deal.