The Beatles Are Coming Home: Paul McCartney and Ringo Starr Back Massive New Liverpool Attraction

Paul McCartney and Ringo Starr have endorsed a major expansion of The Beatles Story in Liverpool, which is due to move to a new site in 2028. The project matters because Apple Corps, the company overseeing the Beatles’ creative and business interests, is taking over the attraction, making it the first official Beatles fan experience operated in the city.

The new venue at St Johns Shopping Centre will cover 100,000 square feet, more than four times the attraction’s current size, and include immersive exhibits with original artefacts and reconstructed sets. St Johns Beacon will host a separate Yellow Submarine-themed viewing experience offering 360-degree views of Liverpool; ticket proceeds will also support emerging local artists and cultural projects.