This AI Radio Host Speaks Spanish and Backs Immigrants. It’s Winning Over Listeners

Wired ·

Entravision’s AI radio host Coyotec has become a cohost on a Los Angeles Spanish-language morning show, where it discusses community issues including immigration and listeners’ rights. The station says the show’s popularity has helped it reach younger audiences, while Coyotec can address sensitive subjects without the personal risks faced by human broadcasters.

Coyotec debuted with a weekend show in September 2025 and now cohosts Al Aire y Sin Permiso with broadcaster Geraldine “GeeGee” Guzman on weekday mornings. The programme has expanded to five additional markets across California, Nevada and Texas. Entravision’s Nielsen figures show that from August to September 2026, cumulative listenership among Hispanic people in Los Angeles rose 21.6 per cent; listeners aged 18 to 34 rose 84.9 per cent, and Hispanic women in that age group increased 500 per cent.

In short

  • AI host Coyotec cohosts a Los Angeles Spanish-language morning show.
  • The programme has expanded to five additional markets.
  • Entravision reports a sharp rise in younger Hispanic listeners.

Explained simply

Spanish-language radio has long been a way for Hispanic communities in the United States to hear news and discuss issues affecting their lives. Immigration and people’s rights are subjects that can carry personal risks for broadcasters and listeners, particularly when policies or enforcement practices are changing.

Entravision is a US media company that runs radio stations, and Al Aire y Sin Permiso is its Los Angeles morning programme, cohosted by broadcaster Geraldine “GeeGee” Guzman. Coyotec is an AI-generated radio host created by the company; its role raises questions about how artificial intelligence may change broadcasting and how audiences respond to a non-human presenter discussing community issues.

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