Roberto Andrade Dirak Promoted to President of Warner Music Latina, A&R Latam
Roberto Andrade Dirak has been promoted to president of Warner Music Latina and A&R for Latin America. The expanded role gives him a wider part in setting regional genre strategies, spotting market opportunities and advising on major signings, as Warner Music seeks to help Latin artists grow internationally.
Based in Miami, Andrade will continue to report to Warner Music International president Alejandro Duque and work with regional leaders and local A&R teams. He has led Warner Music Latina for five years, overseeing signings and initiatives including Power Trap House, which has supported Puerto Rican urban artists, and backing artists such as Danny Ocean, Elena Rose, Blessd and W SOUND.
In short
- Andrade takes on a broader Latin America leadership role.
- He will help shape strategy and advise on major signings.
- His work has included Power Trap House and emerging artists.
Explained simply
Warner Music Group is a global record company, and Warner Music Latina works with artists and teams across Latin music markets. A&R, short for artists and repertoire, involves finding and developing talent and helping shape the music a label releases.
Roberto Andrade Dirak has led Warner Music Latina from Miami, working with artists and local teams. Alejandro Duque, president of Warner Music International, oversees the company’s international operations, including its regional leadership.
The roles matter because record labels help decide which artists to sign, how to develop their careers and where to invest in new music. Latin artists increasingly reach listeners beyond their home markets, so regional strategy can affect how their music is developed and introduced internationally.
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