This Company Is Paying One Lucky ‘GTA 6’ Fan Nearly $900 to Play the Game for 8 Hours
Developing story first seen 3 hours ago
Virgin Media Ireland is offering one person €800 to play Grand Theft Auto 6 for eight hours and post an honest review on social media. The promotion turns anticipation for the November release into a publicity campaign, with the winner required to tag the company on Instagram or TikTok.
Applications are open to Republic of Ireland residents until 15 November, and entrants must explain why they deserve the role. The eight hours can be spread across multiple sessions; the winner also receives a copy of the game. GTA 6 is due out on 19 November for PlayStation 5 and Xbox Series X and S, and its first trailer has passed 300 million YouTube views.
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In short
- Virgin Media Ireland is offering €800 for eight hours of GTA 6 play.
- The winner must post a review on Instagram or TikTok.
- The promotion is open only to Republic of Ireland residents.
How this story developed
- 2 minutes ago Virgin Media Ireland is offering one person €800 to play Grand Theft Auto 6 for eight hours and post an honest review on social media.
Explained simply
Grand Theft Auto 6 is the next instalment in Rockstar Games’ crime-themed action series, in which players explore a large fictional world and take part in a story as well as optional activities. Its predecessor, Grand Theft Auto 5, was released in 2013 and became one of the best-selling video games.
The series is made by Rockstar Games, while Virgin Media Ireland provides internet and television services. The promotion connects a company’s marketing with the game’s large audience and the attention that often surrounds major releases.
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