From Sobremesa to Something New, Walmart Celebrates Latino Flavor at Billboard Latin Music Week
Walmart used Billboard Latin Music Week to highlight the changing nature of Latino food culture, bringing family traditions, Latino-founded businesses and new takes on familiar dishes into the event. The activities connected food with music and community, while showing how recipes and cultural practices can evolve as people make them their own.
Singer Zhamira joined a panel and appeared in a Walmart campaign sharing a family meal with her parents in Miami. Attendees sampled La Monarca wedding cookies with Café Olé coffee, while Miami restaurant Sanguich served a Cubano seasoned with Great Value spices and paired with Pisqueya guava hot sauce. The food events led into the week’s En Vivo concert, with creators ChefBruja, MadebySillo and MikaBites also taking part.
In short
- Walmart spotlighted Latino food culture at Billboard Latin Music Week.
- Zhamira shared a family meal in a campaign about sobremesa.
- A new Cubano paired Great Value spices with guava hot sauce.
Explained simply
Sobremesa is the Spanish word for the time people spend talking together after a meal. Food traditions in Latino families can include recipes and customs passed between generations, while also changing as people adapt them to their own tastes and lives.
Billboard Latin Music Week brings together performers and others involved in Latin music for events and performances. Walmart is a US retailer, and businesses such as La Monarca and Sanguich bring Latino food traditions to customers through products and restaurants.
Food can connect people to family, place and community, as well as provide a way for businesses to share their work. Bringing food and music together at a major industry event shows how cultural traditions can be celebrated while continuing to evolve.
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