Brittany Aldean says husband Jason is ‘always there’ with advice as she builds venture of her own
After more than a decade considering a business in beauty or fashion, Brittany Aldean has launched VADA, a personal fragrance brand inspired by her grandmother. She says building it required more time and personal investment than she expected, and that her husband, country singer Jason Aldean, has supported her ambitions and advised her on business matters.
Brittany spent more than two and a half years developing the brand and learning about fragrance production. Its name is drawn from her grandmother Louvada’s name, while the best-selling scent, 1924, refers to the year Louvada was born. Brittany and Jason, who have two children, also try to make time for their marriage while balancing family life, work and his touring schedule.
In short
- Brittany Aldean launched fragrance brand VADA.
- The brand honours her grandmother, Louvada.
- Jason Aldean offers business advice and family support.
Explained simply
Brittany Aldean is an entrepreneur and the wife of country singer Jason Aldean. VADA is her personal fragrance brand, named after her grandmother Louvada; its scent 1924 refers to the year Louvada was born.
Launching a fragrance line involves developing scents and arranging how they are made and sold. Aldean says she spent more than two and a half years learning about the process and invested more time and money than she had expected.
The venture is part of the couple’s wider effort to balance work and family life. They have two children, and Jason Aldean’s touring schedule adds another commitment alongside their separate careers and time together.
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