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Ex-YMU Global Entertainment Boss Launches London Agency Repping Creators Including Topjaw’s Jesse Burgess
Former YMU executive Lucy Loveridge has launched Nothing to See Here, a London-based agency representing creators. Its first client is Jesse Burgess of food and travel video duo Topjaw, whose online following and television work reflect creators’ growing reach across entertainment.
Loveridge left YMU in early 2026 after four years, having led its creator division before taking charge of global entertainment. Burgess’s Topjaw partner, Will Warr, remains with YMU; the channel has more than one million Instagram followers and hundreds of thousands on YouTube. Burgess also hosts Apple TV’s *Knife Edge: Chasing Michelin Stars*, and Loveridge expects more clients to join her agency in the coming months.
In short
- Lucy Loveridge has opened a London agency for creators.
- Jesse Burgess of Topjaw is its first client.
- His channel has over one million Instagram followers.
Explained simply
Creator agencies represent online personalities and help manage opportunities such as brand partnerships and television work. They sit between creators, who build audiences through videos and social media, and companies or broadcasters looking to work with them.
Lucy Loveridge previously led creator and entertainment work at YMU, a talent agency. Jesse Burgess is one half of Topjaw, a food and travel video duo; his partner Will Warr remains represented by YMU. Burgess also presents a television series about Michelin-starred restaurants.
The launch reflects the growing overlap between social media and established entertainment. Creators with large audiences may work across platforms, from online videos to television, while agencies compete to represent them.
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