Former UTA and FaZe Clan Execs Launch Creator Management Firm ISO

Former UTA and FaZe Clan executives Mike Lee and Darren Yan have launched ISO, a management and representation company for digital creators. Backed by Influence Media Partners, the firm aims to help creators turn their online audiences into wider businesses across content, music, products and live events, as brands seek partnerships with creators.

Lee, formerly UTA Creators’ head of gaming and livestreaming, is CEO; Yan, formerly FaZe Clan’s chief talent officer, leads music. ISO says it has more than 90 clients, including PlaqueBoyMax, Ironmouse and RDCWorld, and brand clients such as Electronic Arts and Discord. Its plans include developing original intellectual property, products and live events, as well as expanding into China and TikTok Shop.