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Horny Grandmas Are Having a Moment
Older women are gaining audiences on adult platforms, as interest in mature performers grows. The trend is expanding opportunities for older people to earn from online content, including those seeking additional income for retirement.
Pornhub reported a 129 per cent rise in searches for “GILF” in 2025, and the adult entertainment company ASN added a GILF of the Year award category in August. Performer White, who started at 65 after a career in accounting, earns about $12,000 a month across several platforms, with help from her daughters. Other creators in their late sixties and seventies have also attracted large audiences.
In short
- Mature adult performers are drawing growing audiences online.
- “GILF” searches on Pornhub rose 129 per cent in 2025.
- Some older creators use the work to supplement retirement income.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
The growth of audiences for older performers can be seen as a welcome expansion of choice and visibility in adult entertainment, challenging assumptions that sexuality and creative work belong only to the young. For consenting adults who choose to make content, online platforms can offer income, independence and a way to supplement retirement, while audiences benefit from a wider range of performers.
The case against
The trend also raises concerns about whether platform economics can turn financial insecurity in later life into pressure to sell intimate content, even when participation is formally voluntary. Critics may question how well creators can protect their privacy, manage lasting digital exposure and control how their work is used, and whether celebrating commercial success obscures the broader need for adequate retirement security.