Daft Punk and ‘KPop Demon Hunters’ Unite in Lego Holiday Campaign

Lego’s new holiday advert brings characters from across its entertainment partnerships together in a fantastical workshop, where they make a gift. Directed by Michael Gracey and set to Daft Punk’s “One More Time”, the 74-second film follows a Lego brick as it passes between characters, including Marvel heroes, E.T. and Derpy Tiger from “KPop Demon Hunters”.

The campaign follows Lego’s recently announced partnership with Daft Punk, which will include products, content and live experiences. One planned Lego Ideas set will recreate the duo’s pyramid stage from their 2007 “Alive” tour; the fan-designed model has been approved for development, with further details expected in 2027. Lego has also recently released entertainment-inspired products, including a 1,478-piece “The X-Files” set promoted in a short film featuring Gillian Anderson.