Why Trump wants UFC chief Dana White as his new White House press secretary

Steelman: both sides, in good faith

The strongest fair case each way — we don't pick a winner.

The case for

Supporters could argue that White’s success building a high-profile business and his longstanding relationship with Trump make him a persuasive communicator who can attract attention beyond traditional political circles. After major midterm losses and repeated turnover in the press secretary role, bringing in a trusted, experienced public figure could help the White House reset its messaging and reach voters more effectively.

The case against

Critics could argue that running a sports business does not establish the experience or independence needed to explain government policy, answer difficult questions and maintain public trust. White’s close political ties and campaign donation may also deepen concerns that the role would prioritise loyalty and publicity over candid communication, while his existing commitments could make it harder to take on the job fully.