From coding to calling the shots: How SPRIBE  founder David Natroshvili built a gaming empire and learned to let go

David Natroshvili founded SPRIBE in 2018, turning a small software startup into an international online gaming company. Its growth, led by the Aviator game, has made the firm a major supplier to casino operators and brought a new challenge: shifting from making many decisions himself to guiding a larger organisation.

Aviator, launched in 2019, lets players bet on a rising multiplier and cash out before a virtual plane disappears; multiplayer features and live chat add a social element. By 2025, SPRIBE had more than 300 employees, over 6,000 casino operator clients and more than 77 million monthly players across its games, including over 60 million for Aviator. Natroshvili says he responded to rapid growth by strengthening management and giving teams more responsibility; the company has also secured partnerships with UFC and WWE.