Entertainment news and discussion on TalkFuse.
Tubi adds shareable Mixtapes to help viewers find programmes
Tubi has launched Mixtapes, shareable playlists that let viewers recommend films and programmes from its streaming catalogue. The feature aims to make it easier to find something to watch, a persistent frustration that can lead people to leave a viewing session or stop using a service.
Users can title, describe and order a Mixtape, build one themselves or ask Tubi for a starting point to edit. Tubi says its catalogue has nearly 400,000 films and TV episodes; anyone can watch a shared Mixtape, but creating one requires an account. A 2025 survey of 3,000 consumers across six countries found that 49% would consider cancelling a service if they struggled to find something to watch, while 19% would abandon an unsuccessful search. For Tubi, which is free and supported by advertising, better discovery could encourage more viewing.
In short
- Tubi users can publish and share curated watchlists called Mixtapes.
- The playlists draw from nearly 400,000 films and TV episodes.
- Easier discovery could help Tubi attract viewers and boost watch time.
Read the full article at the source →
Originally published by Ars Technica as “Free video-streaming service Tubi lets users share curated watchlists now”.