Why did Netflix cancel Ransom Canyon?

Netflix cancelled Ransom Canyon after two seasons, confirming it would not bring back the Texas-set romantic drama starring Josh Duhamel and Minka Kelly for a third run, roughly six weeks after Season 2 premiered on 23 July [1]. The stories provided don't give a specific reason for the decision, only that it ends the storyline of central couple Staten Kirkland and Quinn O'Grady on a settled, together note [1].