‘A Court of Thorns and Roses’ Gets a Fittingly Sexy Fashion Collection Ahead of Sarah J. Maas’s Latest Book
For Love & Lemons has launched a limited-edition fashion collection inspired by Sarah J. Maas’s “A Court of Thorns and Roses” series, timed ahead of the sixth book’s release on 27 October. The collaboration translates the books’ settings and characters into clothing rather than relying on prominently branded merchandise, as publishers and retailers build interest around the new novel.
The collection, released on 22 October, has four themes: the Spring Court, Night Court, Starfall and Nesta’s Valkyries. Prices range from $398 for a beaded mini skirt to $829 for a gown, and some styles have already sold out; the brand says sold-out pieces will not be restocked. Other tie-ins include Knix lingerie and sleepwear, four themed fragrances, character collectibles, and release events at about 250 Target stores and more than 500 Barnes & Noble locations.
In short
- For Love & Lemons launched four themed fashion ranges.
- Prices run from $398 to $829.
- Some limited-edition styles have already sold out.
Explained simply
Sarah J. Maas’s A Court of Thorns and Roses is a popular fantasy series centred on magical courts, their rulers and characters such as Nesta and the Valkyries. Its imagined settings and characters have inspired a range of products beyond the books.
Publishers and retailers often use tie-ins and events to build interest around a new book and reach fans in different ways. Fashion, fragrances, collectibles and in-store events are among the products and activities connected with the series.