An opinion piece by Amanda Goff examines the case of Tony Hammond, a Melbourne father and business owner, whose conviction for cocaine trafficking is presented as emblematic of a wider trend among Australia's middle classes. The piece argues that Hammond was not a stereotypical "kingpin" but rather represents a growing number of professional, family-oriented men whose recreational weekend cocaine use has escalated into serious criminal offending, putting their reputations, businesses and families at risk.

The article uses Hammond's story to highlight what it describes as the uncomfortable reality behind Australia's so-called "coke dad" phenomenon, where casual drug habits among otherwise respectable, successful individuals can quietly develop into trafficking-level involvement. Full details of Hammond's specific case, including sentencing and legal outcomes, are not covered in the available text, but the piece frames his experience as a cautionary example of how normalised recreational cocaine use can carry far greater consequences than users may anticipate.