Porsche unveils mid-engined Mission S concept for production model above 911
Porsche has unveiled the Mission S, a mid-engined supercar concept for a regular production model positioned above the 911. It is part of a broader strategy to improve profits by focusing on more expensive, customisable cars and adding models in higher-margin segments.
Porsche’s profit margin fell from 18 per cent three years ago to 1 per cent last year, and the company aims to return to double-digit margins by 2035. Its plans also include an electric 718, a smaller SUV due in 2028 and 9,000 job cuts; the Mission S’s powertrain has not been confirmed, though its exhaust pipes suggest a combustion engine.
- Mission S previews a regular mid-engined Porsche above the 911.
- Porsche aims for double-digit profit margins by 2035.
- The concept’s powertrain remains unconfirmed.
Both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
A production supercar above the 911 could strengthen Porsche’s finances by serving customers willing to pay more for distinctive, customisable cars, helping the company pursue its stated goal of restoring double-digit margins. A new flagship could also broaden the range and reinforce Porsche’s reputation for engineering ambitious sports cars.
The case against
With margins under pressure and 9,000 job cuts planned, investing in a costly new supercar could be a risky use of resources when the concept’s powertrain and commercial prospects remain unclear. Prioritising higher-priced models may lift margins, but could also narrow the brand’s appeal and leave the wider business more dependent on a small pool of affluent buyers.
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Originally published by Ars Technica as “Above the 911? Porsche previews a new mid-engined supercar.”.